Minor League Baseball announced a three-year partnership with the Marvel superhero brand to introduce themed jerseys for all 96 MiLB teams.
During the playoff season, MLB fans are reminded of the immense heroes always in the game. Freddie Freeman became an Atlanta hero when he secured a second NLCS berth for the Braves, while Christian Vasquez sent Fenway Park into a frenzy when his walk-off home ran in Game 3.
But in Minor League Baseball, there will be real superheroes coming to the league next season — real Marvel superheroes, anyway.
In a recent announcement, MILB officially announced a three-year partnership with Marvel Entertainment, titled “Marvel’s Defenders of the Diamond“
“MILB’s new partnership with Marvel Entertainment brings together two-story brands that create memories that are passed down from generation to generation,” said Kurt Hunzecker, Major League Baseball’s Vice President of Minor League Business Operations. “The possibilities are endless with this partnership and we look forward to some incredibly creative content, merchandise and promotions.”
Minor League Baseball partners with Marvel Entertainment for superhero-themed MiLB games
Minor League is the latest sports league to promote sports games with the superhero craze. In May 2021, ESPN and Marvel — both of which are owned by Walt Disney — debuted the first Marvel-inspired “NBA Special Edition”.
The NFL has had a similar collaboration with Nickelodeon, resulting in an RPG-themed NFL game.
MiLB is thrilled to launch its own Marvel partnership, which will include all 96 MiLB teams between the 2022 and 2024 seasons. Each team will have the opportunity to wear a Marvel-themed jersey during the partnership.
Fans will also get a chance to join in the superhero fun: Marvel will create a comic book that will be distributed throughout the partnership at participating ballparks. Co-branded merchandise and other surprises will be announced in 2022.